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The Transparency Directive

Sponsored White Paper

A new era of healthcare price transparency and regulation

Presented By

Virtusa

Document Info

Published on Jul 11, 2025

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Disclaimer

This white paper represents the views of the author, not America’s Health Insurance Plans (AHIP). The publication, distribution or posting of this white paper by AHIP does not constitute a guaranty of any product or service by AHIP.

In the Healthcare industry, price transparency and regulations mark a watershed moment. Industry leaders recognize this era as a turning point, driven by a confluence of regulatory mandates and consumer advocacy for clear, accessible pricing information. This white paper explores how these forces are dismantling the opacity that once clouded healthcare costs, ushering in a future where price transparency is not just expected—it is integral to the fabric of healthcare delivery. Price transparency is paramount in fostering a healthcare system that is more patient-centric, efficient, and equitable. Clear pricing information empowers patients to make well-informed healthcare decisions.