About This Webinar
Nearly half of adults in the U.S. experience at least one unmet social need, and the path to overcoming those challenges looks different for everyone. This webinar will showcase proven strategies for identifying and addressing unmet social needs – such as food insecurity, transportation, housing instability, financial hardship, and more – drawing on insights from our work engaging members across all lines of business. We’ll also examine how tackling these barriers to care can improve outcomes, lower care and utilization costs, and deliver a stronger return on investment for health insurance plans.
We've found that 60% of the members we engage have at least one unmet social need — with an average of 3.4 per member. While specific needs may vary by Medicaid, Medicare, or commercial plans, the underlying barriers remain widespread. Through our national network of community-based organizations (CBOs) and hyperlocal, culturally-tailored, human-to-human outreach, we’ve successfully connected with hard-to-reach populations, improving member engagement, reducing unnecessary utilization, and driving cost avoidance. During this session, we’ll share actionable approaches and real-world outcomes that health insurance plans can implement to boost engagement and ROI by solving these barriers to care.
Attendees Will Learn About
- The diverse levels of assistance members require today and how those needs vary across populations
- Driving engagement and addressing basic needs by providing accessible, online resources most members can navigate on their own
- How dedicated advocacy and personalized interventions can support members facing multiple, overwhelming barriers to care
- Best practices for tracking interventions, measuring outcomes, and ensuring no need goes unmet — while demonstrating ROI
- Real-world stories that illustrate how personalized, hyperlocal approaches are changing lives and lowering health care costs
