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Therapeutic Alternatives: Reduce Medication Costs and Optimize Plan Design

Aug 20, 2024
1:00 pm EDT
Presented by Surescripts 2022
Register Now Registration takes place at a third-party website.

About This Webinar

Creating and maintaining a clinically sound alternatives list is complicated and resource intensive. This can result in delays to therapy, member frustration, and poor clinical outcomes. It can also erode trust with providers who lose trust in treatment alternatives that don’t make clinical sense. Health insurance plans teams often lack a consistent centralized source that is updated regularly. Explore steps payers can take to improve their alternative lists to support their business strategy in processes, programs and products.

You will hear about common challenges facing health insurance plans in maintaining a clinically sound alternatives list. We will explore ways other health insurance plans are leveraging alternative lists across their business in a variety of use-cases.

Attendees Will Learn About

  • Challenges facing alternatives list creation and maintenance and why it is so difficult for health insurance plans to tackle this alone
  • Addressing the key challenges health insurance plans face in maintaining a clinically sound alternatives list
  • Common health insurance plan use-cases for therapeutic alternatives
  • Why a clinically based therapeutic alternatives list is beneficial to health insurance plans


John Vonhof

Principal Product Marketing Manager


John Vonhof is a Principal Product Marketing Manager at Surecripts and is focused on a wide range of products, such as Specialty Medications, Electronic Prior Authorization, Performance Optimization, and Therapeutic Alternatives. Throughout his career, John has been a passionate advocate for leveraging technology to tackle healthcare challenges and other societal issues. He has consistently…

Learn more about John Vonhof

Leticia Salinas, PharmD

Director, Product Management


Learn more about Leticia Salinas, PharmD