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Turning Provider Directories into Loyalty-Building Member Experiences

May 16, 2024
2:00 pm EDT
Presented by Atlas Systems Webinar 2024
Register Now Registration takes place at a third-party website.

About This Webinar

Provider directories are often the most powerful and practical connection between payers and their members. But making sure that these directories remain accurate and up to date – as well as compliant with regulations – is a complex and rapidly changing challenge. How do plan members feel about provider directories today? How can AI-powered platforms help payers and providers keep their directories accurate?

Drawing on a new study of directory use and users, Atlas Systems will host a rich discussion on ways insurance providers can optimize their directories to deliver great experiences and avoid regulatory pitfalls. New Atlas Systems research shows that

  • Many members have found errors in provider directories
  • Maintaining accurate directories is essential to building strong brand loyalty for payers
  • Building digital bridges between payers and providers is essential to creating a forward-looking path to directory accuracy

Attendees Will Learn About

  • The latest findings on consumer experiences with and feelings about provider directory use
  • Why members see directories as crucial to payer brand loyalty and resonance
  • How AI and other new platforms and technologies can directly impact directory accuracy


John Lamb

Vice President of Provider Operations

Atlas Systems/PRIME

A veteran of the payer industry, John brings extensive experience in provider network management and member satisfaction to his role at Atlas Systems. Prior to joining Atlas, John served for 7 years as the Senior Director of Operations & Provider Credentialing at Cognizant, and prior to that as Senior Director of Provider File Operations, Credentialing, and Benefit Plan Configuration at…

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Rick Born


RBorn Consulting, Inc.

A healthcare executive with extensive health plan and provider experience as a CEO, COO, and CFO. Rick’s track record demonstrates a keen ability to balance cost and quality concerns while driving organizational success through operational excellence, multi-facility expertise, turnaround and routine operations, business strategy, relationship building, and contract negotiation.

Learn more about Rick Born

David Stanton

Chief Marketing Officer

Atlas Systems

Dave Stanton is a versatile, hands-on leader and communicator, who helps brands identify and tell their stories to drive growth and build strong relationships. He is a strong collaborator with stakeholders in every area, working easily to bring teams together behind marketing and sales efforts, and highly organized in managing and coordinating a wide variety of efforts toward key goals.

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Brendan McAdams

Enterprise Sales Executive

Atlas Systems, Contract

Brendan is responsible for sales strategy, process and execution for Atlas PRIME suite of services delivering superior data accuracy and reliability for health plans, health systems and other constituents. He is also co-founder of Expertscape, the global directory of expert physicians, which helps medical centers and expert physicians connect with patients and healthcare consumers when faced…

Learn more about Brendan McAdams