About This Webinar
In today’s digital environment, a generic, one-size-fits-all communication strategy falls short of meeting the expectations of diverse member populations. Members increasingly expect personalized, timely, and relevant interactions that reflect their unique preferences, behaviors, and life situations.
This session will demonstrate how health plans can leverage data to uncover actionable insights into member communication preferences. By segmenting audiences and behavioral patterns, plans can move beyond blanket outreach tactics to targeted engagement strategies that resonate more deeply with members.
Attendees Will Learn About
- Using your data to identify and interpret member communication preferences
- Real-world examples of transforming raw data into personalized engagement
- Tools to improve open rates, boost satisfaction, and strengthen member relationships
